Lake Nona Institute

Company Information

The Lake Nona Institute is a non-profit, community-focused organization inspiring healthy, sustainable communities of the future. LNI is committed to creating and implementing programs that empower positive change in Lake Nona and around the world.

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My Role

Throughout the course of 2014 and 2015, I’ve lead Lake Nona Institute through a website redesign and provided focused digital strategy for multiple community-based initiatives. Additionally, I also contributed to the digital communication and community introduction of Johnson & Johnson’s “Life Project”.

Initiative-Focused Website Redesign

As the Lake Nona community grows and expands, Lake Nona Institute continues to advance and improve their community-facing initiatives. Focused on health and wellness, education, and sustainability, the Institute was searching for a way to share their impact and contributions with the community as well as businesses within the medical and technology sectors.

Our team created a content-driven website that provided a flexible, scalable content creation platform that cross-promotes LNI’s initiatives and programs. The LNI website continues to grow and expand with the addition of new programs and bounty of news and press being added weekly.

The Lake Nona Life Project

The Lake Nona Life Project is a long-term community health and wellness research study being launched as an initiative of the Lake Nona Institute with founding sponsorship from Johnson & Johnson Health & Wellness Solutions, Inc. Modeled after the famous Framingham Heart Study, which helped significantly advance our understanding of good heart health, the Lake Nona Life Project is designed to study the health-enhancing effects of living and working in a state-of-the-art, health-oriented community.

In the early stages of introducing the project to the Lake Nona community, our team provided branding and identity direction, coordinated with the research teams on communication and marketing tactics, and delivered digital strategy and support.