Tech Startups

Over the past four years I’ve had the opportunity to work with and support a variety of early-stage technology companies through branding and identity direction, digital marketing, and business strategy services. The companies listed below offer a sampling of the startups that I’ve had the pleasure of working with and watch become strong, successful businesses.

Code Start

Focused on the C programming language, Code Start’s mission is to give the absolute beginner a university level coding education in a fun, easy, and affordable way. Code Start has recently secured a deal with Orange Country Public Schools to provide its technology to nearly 200,000 students and faculty.

Small Fortune collaborated with Code Start at a very early stage by creating identity and branding materials, providing digital strategy and website design, and contributing to initial product strategy.


Fracture is a digital printing startup that prints images directly onto glass. Headquartered in Gainesville, FL and founded by two University of Florida students, Fracture is revolutionizing the printed image industry.

Over a period of months in 2013 and 2014, Small Fortune contributed to Fracture’s online ordering and photo customization user experience optimization and interface design.


Orbeus is an innovator in automated facial, object and scene recognition. Their technology integrated, cloud-based visual recognition solutions in both images and videos.

Working with Orbeus in 2014, Small Fortune guided their marketing website’s information architecture, user experience, content direction, and imagery selection.


SPLYT is a next-gen analytics platform that is first to deliver personalized experiences through contextual data processing. SPLYT’s approach to web, social, and mobile app analytics puts the power in the hands of application owners. SPLYT was acquired by Knetic in March 2015 for an undisclosed amount.

Small Fortune delivered content planning, information architecture, and interface deliverables for SPLYT in early 2014.


Zentila is the first end-to-end solution for booking meetings and conventions online. Founded in 2011, Zentila's enterprise solution enables companies to easily add transparency to their meeting spend, helping to control costs, increase savings, and mitigate substantial risk.

In 2013, Small Fortune worked with Zentila to create a design direction for their conversion-focused marketing website.